Want to Get Your Brand on the Shelves of Your Favorite Retailer But Not Sure Where to Start?
Learn the Top 5 Reasons Why Your Brand Isn’t Ready for Retail and
How to Get it Ready!
-2.jpg)
Dria Janell
Retail Buyer & Expert
Learn from an actual Retail Buyer
Have you launched a brand or product and are anxious to get it into the stores or on the website of your dream retailer?
Perhaps you own a cosmetics brand and are dying to get it in Sephora. Or perhaps you’re a food brand desperate to get into Whole Foods.
.png)
The Truth is...
if you’re just starting out, your brand is likely nowhere near ready for retail.
​
As deflating as that may feel, it’s okay. In fact, you’re part of the vast majority of brands.
​
Keep in mind…it’s important to take the time to assess your business’ readiness and shortfalls. This will allow you to address anything of concern. Doing this early on, can save your company thousands upon thousands of dollars in the future.
In fact, I’ve seen many businesses go bankrupt due to avoidable yet costly mistakes.
I’m a small brand, is getting into the stores of major retailers even possible?
The thought of walking into WalMart and seeing your brand in-store may seem far-fetched. Especially, when considering the likes of companies like Procter & Gamble, Nestle, L’Oreal, etc.
​
Let's face it... they have high brand awareness, strong brand loyalty, and REALLY, REALLY deep pockets.
​
So yes, if you’re a small cosmetics brand, you’ll never beat L’Oreal at their own game. Nor should you try to.
​
While it’s important to have a thorough understanding of
your competitive landscape, you shouldn’t be defined by it.
%20in%20retail%2C%20by.jpg)
Surprisingly, you’ll find that retailers are always hungry for newness and innovation. Especially, from new and emerging brands.
​
In fact, this is often an important lever for retailers as they seek to maintain a competitive advantage over their competition.
​
This is especially true as it relates to historically underrepresented businesses that tend to better cater to the needs of a more diverse customer base.
.png)
What is a Historically Underrepresented Business (HUB)?
We classify HUBs as businesses where at least 51% of the company is either women owned, minority owned, LGBTQ+ owned, or owned by those with disabilities.
Retailers are realizing the importance of fostering an inclusive assortment and supplier base to better meet the diverse needs of their consumers. In fact, many retailers have publicly committed to increasing representation within their supplier base.
.png)
THE PROBLEM
As a Buyer, and someone who identifies as a woman and a minority, I’m always desperate to find HUBs to add to my vendor base.
Unfortunately I’ve had to say no to countless brands, not because they didn't have a great product, or because I didn't think their product would sell. It was simply because they weren’t ready. The sad reality is that “saying yes”, would have undoubtedly set them up for very costly failure.
​
To make matters worse, I found that there were very few programs that offered the appropriate level of education, resources and support to set these businesses up for success in retail.
This inspired me to start Ruby Ren Retail Consulting. As a retail consultant, I leverage my 17+ years of, hands-on, industry expertise to arm HUBs, with fundamental resources and knowledge to encourage their ongoing success within retail. The ultimate goal being, to increase representation for these groups, within the market.
THE SOLUTION
Imagine
Imagine what it would feel like to walk into your favorite retailer and see your brand on its shelves.
​
-
How gratifying and validating to know that your hard work wasn’t in vain. That any prior rejection would be deemed irrelevant.
-
What would that MAJOR milestone do for you and your business’s well-being?
-
How would it allow you to grow and scale your business?
You Want to But…
You want to explore what it means to get your business retail ready. But... you’ve got a TON of questions and maybe a bit of skepticism!
​
-
“Where do I even start?”
-
“I don’t even have a formal team, how could I ever do this?”
-
“This seems really hard, I don’t have a plan to follow”
-
“It’s super competitive, how do I set my business apart from the competition?”
-
“What if I fail?”
​
I know, there can be a lot of questions and confusion when exploring the world of retail. Truthfully, it is a highly complex industry.
​
If you don’t have a plan to follow, it can be easy to make some critical mistakes, get off track, and ultimately, abandon your dream.
​
You may start to doubt yourself and lose motivation because you’re constantly comparing yourself to “aspirational” competitors.
​
But have you really given yourself a chance to truly understand what it takes to succeed at retail and whether your brand is up for the challenge?
​
Yes, it’s hard but most of us do hard things everyday.
​
Admittedly, without guidance and support, it can seem pointless and be difficult to make any progress at all!
​
That’s why I’ve created this course!
​
What to Expect From This Course
Module 1 is the course welcome, where I'll...
-
Introduce myself...because at this point we're basically friends.
-
I'll provide you with some fundamental knowledge (because DUH!).
-
Discuss the course structure.
-
​Share what to expect from the course.
In module o
Bonus #1
A FREE strategy critique from me!
Bonus #2
A FREE Financial Consultation with Startup Tandem
Bonus #3
A FREE 1:1 virtual coaching session with me!
A $3400 Value!
Testimonials
I didn't realize how much I didn't know until taking this course. It was soooo insightful. It helped me identify major oversights in how we were approaching retail for our business. Well worth the investment! I highly recommend!
Monique K.
Dria clearly has a passion for the business. The course is thorough but easy to understand. I especially love that she provides examples at the end of the modules. It really helps in understanding the concepts within each lesson.
Alisa W.
This is seriously like "Retail for Dummies". Dria takes complex topics and breaks them down so that anyone can understand. I was doing so much wrong in my business. This course is a definite lifesaver! I'm so glad I found this course.
Mario G.
I was skeptical, considering I don't have a lot of funds right now. However, I knew I'd made the right decision within the first 5 minutes of the course. Dria really knows her stuff and I have no doubt that the knowledge I've attained is worth its weight in gold!
Kimberly M.
What Makes Me Qualified?
I have over 17 years of diverse retail experience. I’ve had the privilege to have worked for some of the country’s largest retailers in varying capacities.
However, nearly half of my career has been spent as a retail buyer, where I am essentially the gatekeeper between brands and the retailer’s shelves.
​
Throughout my career, I’ve seen the rise and fall of countless brands. I’ve seen what works, what doesn’t. I’ve been able to identify key themes and behaviors for brands that are successful, as well as, for brands that aren’t. Additionally, as a Buyer, I know what appeals to buyers because I am one.
​
Think of me as your own personal retail consultant!
Anytime, Any Place
You can complete the course lessons from the comfort of your couch or kitchen table, as long as you have an Internet connection!
The entire program is completely digital so you can access it from anywhere through our private course portal. And you'll never miss a beat: you can go at your own pace and do the lessons on your schedule.
The content included throughout this course is for educational purposes. As much as we'd like to, we can't guarantee results. Every business is different and every Retail Buyer has a unique set of needs.
​
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT, AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.
​
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth, or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss
​
Copyright © 2022 Ruby Ren Retail All Rights Reserved.